Making the offer is the easy part.

Making the offer is the easy part. Nobody warns you about what comes after.

What comes after is days of nothing.

Posts that go nowhere. A sales page nobody visited.

I've been there. More than once.

What I had to keep reminding myself is that you don't need to go viral to make sales.

I've made sales on posts with 100 views. Some with less than that.

The posts that converted weren't the ones that performed best.

They were the ones that found the right person at the right moment.

Content that attracts your ideal customer and content that feeds the algorithm are two different things. Most people are building for the wrong one.

The algorithm doesn't buy from you.

Write for the person you're actually trying to help. When they find you, they're already halfway there.